Conference Papers

  • “Cross Cultural Differences in Switching Cost Sensitivity”, Atlantic Marketing Association, September 2005.
  • “Choice Representation and Comparability Variance: A generalized approach” Marketing Science INFORMS, 2006
  • “From Tokyo to Istanbul on Asian Highway One: Challenges for Managing the Futures of Asia's Land-Based Supply Chain Logistics”, with Nik Dholakia, Mark Lennon and Jerri Paquin: Academy of Japanese Business and Scholars, 2006
  • "Hierarchical Patterns of Durable Acquisition: Case of India" with Ruby Roy Dholakia and Han Srinivasan: ICMD, 2007.
  • "Convenient or Intrusive? The Role of When and Where in Consumer Reactions to Mobile Advertising" with Ruby Roy Dholakia: Association of Consumer Research, Asia Pacific; Jan 2009.
  • “Clock Blocks” or “Jugglers”? A Macro Study of UK Retail Shoppers Spatio-temporal Orientations with Vishal Talwar, Geyik Kadir and Kalyan Raman;  Marketing Science INFORMS, 2009

Working Papers

  • “Consumer Ubiquity or Anytime Anywhere Consumption: Scale Development and Validation” with  Ruby Roy Dholakia
  • “Understanding Price Unfairness Perceptions Amidst Price Decreases: The Role of Cognitive Moral Development”, with Sajeev Varki and Elizabeth Miller

  • "Hierarchy of Durable Acquisition Patterns: Empirical Evidence from India" with Ruby Dholakia

  • "Respond, Remember, or Both? Assessment of  the Memory Component of Mobile Marketing" with Scott Yancey

Under First Review

  • “Robin Hoods or Thieves? Moral Profiteering Motives in Counterfeit Product Purchases” with Amit Poddar, Jeff Foreman and Pam Allen  at Journal of Public Policy and Marketing

Under Second Review

  • "Enhancing Mobile Coupon Redemption in the Fast Food Industry", with Scott Yancey at Direct Marketing: An International Journal

Published Paper

  • “Does Location Based Advertising Work? ”, with with Ruby Roy Dholakia.( International Journal of Mobile Marketing, Dec 2008)

Published Book Chapter

  • “India: The Awakening of M-Commerce” with Mark Lennon in M-commerce: Global Experiences and Perspectives, co-edited with M. Rask and R. R. Dholakia, Hershey PA: Idea Group (Published: March, 2006)